Behind-the-scenes: Christmas 2016

Oh, the weather outside was…positively glorious! In keeping with tradition, we shot our Christmas campaign in the blazing summer months. However, we switched up our doggie models this year and welcomed three new furry faces to the line-up.

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Having done such a wonderful job shooting our AW16 dog coat collection, we were delighted when photographer Rachel Oates agreed to do our Christmas campaign. And we were even more thrilled that her Insta-famous Corgi Winny @winnythecorgi had also agreed to pose for us!

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Winny as expected was a true professional. Striking all the right poses with every click of Rachel’s camera, he didn’t even mind donning a pair of novelty reindeer antlers.

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Whippet Monty and French Bulldog Bowie were both newer to the game but no less comfortable than Winny.

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Nobody was more suited for the role of Santa’s little helper than Monty and Bowie loved diving straight into our mountain of Christmas toys and treats – can you blame him?

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Despite the blistering heat our shoot was a roaring success and we’re excited to finally reopen our Christmas shop to you all!

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Winny was feeling peckish after the shoot…

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