PetsPyjamas Media
ADAPTIL
Objective
Create brand awareness & sampling for Ceva with the PetsPyjamas customer
PetsPyjamas Creative Response
We created Woof-wellbeing-retreats, with dog-Adaptil calming spaces & products, with key property partners in beautiful UK locations, a suite of content and digital touchpoints to build a real community of advocates by creating brand in hand moments and trial by explaining what it really means to be “better together” with Ceva.
Results
Delivered 236% against overall campaign KPIs, 26% higher number of bookings for Adaptil
Visit Wales
Objective
Promote Wales as THE dog-friendly destination for Summer Holidays in the UK…
PetsPyjamas Creative Response
Through a bespoke destination content series, promoting key areas, activities and members, onboarding & driving booking through property partners, and a high value competition, we spotlighted Wales as the best place for Dog-Tails this summer.
Results
Coming soon…
Purina
Objective
Data & Research for a Dog-Food Range
PetsPyjamas Creative Response
6-week route-to-market research project with PPJ customer segment including focus groups, a personalised stimulated buying experience and a community forum seeding product ideas and encouraging interaction.
Results
74% engagement from participants, product improvement suggestions taken into final product, a ready-made database of customers for product launch.
