Behind-the-scenes: our Christmas campaign 2014

Back in August, when the days were longer and the sun was still (mostly) shining, the PetsPyjamas team were doing something few others do in the summer – planning Christmas! We like to get into the festive spirit with plenty of time to spare so we can deliver a wonderful Christmas to you and your pets.

This year was no exception, and we had lots of tail-wagging fun shooting our first major Christmas campaign with our favourite Husky, Kobi. We joined forces with the lovely team at Nice Images, and Glyphics who leant us some fantastic giant letters to feature in one of our main shots.

Despite the slightly bizarre feelings stirred up by decorating a Christmas tree in the middle of August, the shoot proved a great success so we thought we’d share the behind the scenes images of the day with you.


You can browse our wonderful range of Christmas products here, including the personalised cat and dog Christmas Treat Boxes. 


Kobi looking fresh at the beginning of the day.


Kobi being briefed on the campaign.
IMG_3669-smallAs our Christmas campaign supermodel, this pooch gets the comfiest chair in the room.
IMG_3756-smallEyeing up the giant mountain of Christmas toys!
IMG_3766-smallKobi’s just checking whether one of those personalised treat boxes are for him…
IMG_3777-small Having a rest between takes, watching the very interesting back-drop.
IMG_3788-smallKobi looking dapper in our Slate Tweed Coat by Mutts & Hounds
IMG_3800-smallLook at the birdy! Or the delicious treats in this case…
IMG_4032-smallKobi trying to work out which present to open first.



All the Christmas excitement eventually got too much to bear for Kobi, and as we cleared away our final shot he curled up for a nap.


You can browse our wonderful range of Christmas products here, and don’t forget to pre-order your personalised cat or dog Christmas Treat Box with 10% off whilst stocks last! 

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