We are loving glamorous girl-about-town Ruby Rufus Isaacs’ fabulous cashmere brand Ruby Rufus. Having launched in autumn 2013, Ruby Rufus’ dog knits and snoods are a firm favourite with customers at PetsPyjamas. Both PetsPyjamas mascots Rufus and Heidi have Ruby Rufus sweaters and we now hear that Oprah Winfrey has discovered the brand too – with Heidi modelling in her magazine!
What is your background and how did you come to be in your current career?
I grew up between Los Angeles and Rome, but being English I moved to London once I finished school and threw myself in the fashion world, working for amazing fashion houses such as Armani, Chris Benz, Luella and went on to become the head designer for 6 years for a brand called Austique. Working at that company, I noticed there was a huge gap in the market, as more and more friends and customers were looking to buy something beautiful for themselves and for their dog. I wanted to create a brand that focused on dogs looking as well dressed and fashion forward as their owners, as well as keeping their best friends warm and comfortable – and Ruby Rufus was born!
What inspires your work?
Any designers or artists that you look to for inspiration?
I am always looking at artists and designers for inspiration, being an ‘on-trend’ cashmere label, its key to make sure we offer new creative knits and prints every season.
What is your favourite pet piece that you have created and why?
I love every cashmere piece we have developed! We want our customers to want to wear the knits themselves as well as their dogs – that’s our motto! Ruby Rufus is teaming up with the famous dog Tuna Melts My Heart for a special sweater we are launching this Christmas, some of the proceeds we will be giving to a charity of Tuna’s pick!
What has been the highlight of your career?
There has been so much! My biggest daily highlight is seeing the pictures our customers send through of their happy pups wearing Ruby Rufus! It was also pretty incredible being in Oprah’s top 10 Christmas pick last year just after 3 month of launching the brand!
Favourite animal and why?
A dog of course, they are the best little companions!