Royal Designer Stewart Parvin & Max

Stewart Parvin is one of Britain’s top creators of designer bridalwear, wedding dresses and couture womenswear. As the Queen’s favourite couturier, Stewart was granted a Royal Warrant of Appointment in 2007. He tells PetsPyjamas how his Labrador Max helps him with inspiration for his collections and that the handsome pooch loves to holiday with the designer, as long as it’s first class all the way!

labrador Max1

What are you working on at the moment?

I am madly finishing the refurbishments of our couture salon at 14 Motcomb Street in preparation to celebrate our 20th year in business. Max is currently lying down in the design studio awaiting inspiration to design the new 2016 bridal collection which we launch on May 15th.

What breed is your dog and why did you choose him?

Max is a Labrador – we stuck with the same breed as our last dog Gus, and felt that Max was such a cute little bundle of fluff that he would be able to step into the very large paw prints that Gus had left behind.

How do your friends get on with him?

Everybody accepts Max as part of our lives whether as a dinner guest or companion in dog friendly restaurants! If for some reason max can’t attend due to a prior engagement people get very upset not to see him! He’s always welcome and is the perfect guest in a house that is home to a cat.


How long have you had him?

Almost four years to the day, he arrived on Good Friday at seven weeks old and was immediately immersed into London living with a weekend of Easter celebrations.

Does he come with you to work?

Max does come to work, every day. After his short run in Hyde Park he likes to breakfast in the office kitchen followed by a trip to Kitty’s café to get our daily bacon sandwich.

What difference does he make to your life?

Let’s just say I’ve got used to sleeping on the edge of the bed!

Do you take him on holiday with you and if so where?

Max doesn’t have a passport but where possible he comes away with us – there’s nothing he likes more than a taxi ride to Kings Cross for a weekend away in Edinburgh or Yorkshire, staying with his special friends Harris and Lewis, providing he can travel in first class – obviously!IMG_0732 (2)

Does he have any funny ways?

There are too many to list all, but there’s nothing he likes more than finishing off my porridge, fed by spoon, but it does have to be the biodegradable spoons from Le Pain Quotidien – a silver spoon grates on his teeth too much.

Anything you feel strongly about regarding pet welfare?

Max’s welfare is my prime concern; be it with dog walking with his beloved Doggy Dawn – a daily ritual he sits not very patiently waiting for – to his private healthcare which costs the same as mine! He’s unfortunately a regular visitor to the Elizabeth Street Veterinary Practice, as despite being the most energetic and enthusiastic ball catcher, he’s a terrible patient when he’s damaged his paw / claw due to over enthusiastic pursuits of the ball.

Do you take him with you to restaurants and does he have any favourites?

There’s nothing Max likes more than a day out – sitting outside Cecconi’s for breakfast is a favourite pastime, and due to their dog friendly policy we probably spend more time than we should at the Grazing Goat.

Where is his favourite park to play?

Max’s local park, Hyde Park, is definitely his favourite as it has all he needs to please him – a central location and plenty of room for lots of ball games – not to mention all his doggy friends.

Shop Labrador Now

  • You may also like
  • Most popular articles

A Family for Amelie

Sam Robinson of ‘The Cross’ boutique talks about life with her gorgeous Staffie-cross rescue dog, Amelie