{"id":42889,"date":"2024-07-17T09:23:28","date_gmt":"2024-07-17T08:23:28","guid":{"rendered":"https:\/\/www.petspyjamas.com\/blog\/?page_id=42889"},"modified":"2025-12-10T15:15:58","modified_gmt":"2025-12-10T14:15:58","slug":"petspyjamas-media","status":"publish","type":"page","link":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/","title":{"rendered":"PetsPyjamas Media"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\r\n
CONTACT US<\/a><\/div>\r\n\r\n\r\n\r\n
MEDIA KIT<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\r\n
\"\"<\/figure>\r\n
\r\n

ADAPTIL<\/strong><\/p>\r\n\r\n\r\n\r\n

Objective<\/strong>\u00a0
Create brand awareness & sampling for Ceva with the PetsPyjamas customer<\/p>\r\n\r\n\r\n\r\n

PetsPyjamas Creative Response<\/strong>
We created Woof-wellbeing-retreats, with dog-Adaptil calming spaces & products, with key property partners in beautiful UK locations, a suite of content and digital touchpoints to build a real community of advocates by creating brand in hand moments and trial by explaining what it really means to be \u201cbetter together\u201d with Ceva.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Results<\/strong>
Delivered 236% against overall campaign KPIs, 26% higher number of bookings for Adaptil<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

\r\n
\r\n

Visit Wales<\/strong><\/p>\r\n\r\n\r\n\r\n

Objective<\/strong>\u00a0
Promote Wales as THE dog-friendly destination for Summer Holidays in the UK\u2026<\/p>\r\n\r\n\r\n\r\n

PetsPyjamas Creative Response\u00a0<\/strong>
Through a bespoke destination content series, promoting key areas, activities and members, onboarding & driving booking through property partners, and a high value competition, we spotlighted Wales as the best place for Dog-Tails this summer.\u00a0<\/p>\r\n\r\n\r\n\r\n

Results<\/strong>
Coming soon\u2026<\/p>\r\n<\/div>\r\n

\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
\r\n
\"\"<\/figure>\r\n
\r\n

Purina<\/strong><\/p>\r\n\r\n\r\n\r\n

Objective<\/strong>\u00a0
Data & Research for a Dog-Food Range<\/p>\r\n\r\n\r\n\r\n

PetsPyjamas Creative Response\u00a0<\/strong>
6-week route-to-market research project with PPJ customer segment including focus groups, a personalised stimulated buying experience and a community forum seeding product ideas and encouraging interaction.\u00a0<\/p>\r\n\r\n\r\n\r\n

Results<\/strong>
74% engagement from participants, product improvement suggestions taken into final product, a ready-made database of customers for product launch.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\r\n
CONTACT US<\/a><\/div>\r\n\r\n\r\n\r\n
MEDIA KIT<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

    ADAPTIL Objective\u00a0Create brand awareness & sampling for Ceva with the PetsPyjamas customer PetsPyjamas Creative ResponseWe created Woof-wellbeing-retreats, with dog-Adaptil calming spaces & products, with key property partners in beautiful UK locations, a suite of content and digital touchpoints to build a real community of advocates by creating brand in hand moments and trialContinue reading “PetsPyjamas Media”<\/span><\/a><\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42889","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\r\nPetsPyjamas Media I Dog-Friendly Travel Experts I Media Package<\/title>\r\n<meta name=\"description\" content=\"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"PetsPyjamas Media I Dog-Friendly Travel Experts I Media Package\" \/>\r\n<meta property=\"og:description\" content=\"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PetsPyjamas\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-12-10T14:15:58+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/HEADER-18-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1470\" \/>\r\n\t<meta property=\"og:image:height\" content=\"830\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/\",\"url\":\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/\",\"name\":\"PetsPyjamas Media I Dog-Friendly Travel Experts I Media Package\",\"isPartOf\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png\",\"datePublished\":\"2024-07-17T08:23:28+00:00\",\"dateModified\":\"2025-12-10T14:15:58+00:00\",\"description\":\"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage\",\"url\":\"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png\",\"contentUrl\":\"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#website\",\"url\":\"https:\/\/www.petspyjamas.com\/blog\/\",\"name\":\"PetsPyjamas\",\"description\":\"No.1 for dog-friendly travel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.petspyjamas.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PetsPyjamas Media I Dog-Friendly Travel Experts I Media Package","description":"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/","og_locale":"en_US","og_type":"article","og_title":"PetsPyjamas Media I Dog-Friendly Travel Experts I Media Package","og_description":"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.","og_url":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/","og_site_name":"PetsPyjamas","article_modified_time":"2025-12-10T14:15:58+00:00","og_image":[{"width":1470,"height":830,"url":"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/HEADER-18-1.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/","url":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/","name":"PetsPyjamas Media I Dog-Friendly Travel Experts I Media Package","isPartOf":{"@id":"https:\/\/www.petspyjamas.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage"},"image":{"@id":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage"},"thumbnailUrl":"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png","datePublished":"2024-07-17T08:23:28+00:00","dateModified":"2025-12-10T14:15:58+00:00","description":"Work with our media team to bring your ideas to life... a unique travel & lifestyle brand with customers and content at is heart.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.petspyjamas.com\/blog\/petspyjamas-media\/#primaryimage","url":"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png","contentUrl":"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.comhttps:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2024\/08\/05123555\/HEADER-18-1-930x525.png"},{"@type":"WebSite","@id":"https:\/\/www.petspyjamas.com\/blog\/#website","url":"https:\/\/www.petspyjamas.com\/blog\/","name":"PetsPyjamas","description":"No.1 for dog-friendly travel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.petspyjamas.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/pages\/42889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/comments?post=42889"}],"version-history":[{"count":22,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/pages\/42889\/revisions"}],"predecessor-version":[{"id":47816,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/pages\/42889\/revisions\/47816"}],"wp:attachment":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/media?parent=42889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}