{"id":29139,"date":"2016-09-20T19:27:42","date_gmt":"2016-09-20T18:27:42","guid":{"rendered":"https:\/\/www.petspyjamas.com\/blog\/?p=29139"},"modified":"2025-03-03T13:05:30","modified_gmt":"2025-03-03T12:05:30","slug":"the-petspyjamas-coat-collection-behind-the-scenes","status":"publish","type":"post","link":"https:\/\/www.petspyjamas.com\/blog\/the-petspyjamas-coat-collection-behind-the-scenes\/","title":{"rendered":"The PetsPyjamas Coat Collection: Behind-the-scenes"},"content":{"rendered":"

Following the success of last year\u2019s cool and gritty Pawditch collection<\/a> of coats, collars and leads we\u2019ve designed a fabulous new autumn\/winter range of pet coats, emulating the same practical flair but in a larger collection of striking designs and colours.<\/p>\n

\"Coats-PetsPyjamas-Rachel-Oates-16\"<\/p>\n

Our new coat range has largely been inspired by customer feedback and the needs of different breeds of dogs. Although reception of last year\u2019s collection was phenomenal, there were some features that needed updating. Such as elasticated leg straps \u2013 especially suitable for longer body shapes \u2013 as well as reflective strips and bespoke shapes for Lurchers and larger breeds.<\/p>\n

\"Coats-PetsPyjamas-Rachel-Oates-112\"<\/p>\n

And to really outdo ourselves, we\u2019ve added free personalisation to the mix too! Most of our coats can now be embroidered with your dog\u2019s name for no additional charge.<\/p>\n

\"Coats-PetsPyjamas-Rachel-Oates-5\"<\/p>\n

For the production of our coats, we teamed up with the Heba Women\u2019s Project this time. This unique training and enterprise programme in East London provides women from diverse cultural backgrounds the opportunity to learn new skills. And we\u2019re absolutely thrilled with how our coats have turned out!<\/p>\n

Now to capture them in all their glory\u2026<\/em><\/h3>\n

As tradition would have it, our dog coat photoshoot took place on a blisteringly hot day in August but that didn\u2019t stop our doggie models from shining in front of the camera.<\/p>\n

\"behindthescenes<\/p>\n

Our photographer for this shoot was the wonderful Rachel Oates. Those of you who use social media regularly may know of or even follow her Corgi Winny<\/a> on Instagram @winnythecorgi. And even if you aren\u2019t familiar, it\u2019s clear to see that Winny\u2019s Instagram feed is absolutely gorgeous so we knew our office dogs were in safe hands!<\/p>\n

\"behindthescenes<\/p>\n

The day as ever was lots of fun. Squeaky toys, delicious treats and our model\u2019s humans were out in force to get the best poses.<\/p>\n

\"behindthescenes<\/p>\n

Veteran models Heidi, Lulu, Piper and Bonnie were ever the professionals, posing pawfectly with every click of the camera.<\/p>\n

\"behindthescenes<\/p>\n

\"behindthescenes<\/p>\n

But that didn\u2019t faze rookie model, Bowie the French Bulldog from bringing his A game. He even had photographer Rachel asking, \u201cAre you sure you\u2019ve never done this before?\u201d<\/p>\n

\"behindthescenes<\/p>\n

We can\u2019t wait for you all to get your paws on our new collection and hope your furry friends enjoy wearing our new coats as much as we enjoyed making them!<\/p>\n

Shop our new Coat Collection<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Enjoy a sneaky look at all the behind-the-scenes action on our fun doggie photoshoot!<\/p>\n","protected":false},"author":33,"featured_media":29154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,757],"tags":[447,4,439],"class_list":["post-29139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pet-lifestyle","tag-coat","tag-dog","tag-london"],"acf":[],"yoast_head":"\r\nThe PetsPyjamas Coat Collection: Behind-the-scenes \/ PetsPyjamas<\/title>\r\n<meta name=\"description\" content=\"We\u2019ve designed a fabulous new autumn\/winter range of dog coats! 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