{"id":33214,"date":"2018-05-25T12:53:40","date_gmt":"2018-05-25T11:53:40","guid":{"rendered":"https:\/\/www.petspyjamas.com\/blog\/?p=33214"},"modified":"2018-05-29T15:42:51","modified_gmt":"2018-05-29T14:42:51","slug":"paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets","status":"publish","type":"post","link":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/","title":{"rendered":"Paws with Opulence&#8217;s Simone Taylor on launching her brand for pampered pets!"},"content":{"rendered":"<div dir=\"auto\">\n<div dir=\"ltr\">\n<div>PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder &amp; CEO of <a href=\"https:\/\/www.pawswithopulence.co.uk\/\"><b>Paws With Opulence<\/b><\/a>. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33359 size-full\" src=\"\/wp-content\/uploads\/2018\/05\/IMG_0078.jpeg\" alt=\"\" width=\"320\" height=\"240\" \/><\/div>\n<\/div>\n<\/div>\n<div>Simone Taylor &#8211; CEO of Paws with Opulence<\/div>\n<div dir=\"auto\">\n<div>\n<p><b>What gave you the idea to set up Paws with Opulence? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Setting up a business has always been a dream of mine but something I could never imagine coming to fruition. However, after becoming unemployed after years within a corporate organisation, I decided to take the plunge and build something that I was truly passionate about. A few years prior to my unemployment my Chihuahua Charles became suddenly ill and passed away. He was a true Prince with a royal personality and his passing left a massive void amongst myself and my family. Paws with Opulence was born in memory of Charles, as I wanted to build something for him as well as creating products to satisfy other Kings and Queens of the canine world. <\/span><\/p>\n<p><b>When did you set it up?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Paws with Opulence was set up in 2016.<\/span><\/p>\n<p><b>Tell us all about the brand\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Paws with Opulence provides luxurious accessories for the ultra-pampered pooch. We specialise in accessories for extra small to medium breeds and pride ourselves on producing the highest quality products to satisfy both canine and their owner. Our brand is up and coming having only been launched for just over a year. Within that year, however, we have been able to provide pooches from all over the world with our luxury products, gained a portfolio of celebrity clientele, won a small business award and have our products in high street doggy boutique \u2013 which is more than I could ever imagine happening in my first year and am extremely pleased with what the business has achieved already.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-33393\" src=\"\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-1-690x141.jpg\" alt=\"\" width=\"690\" height=\"141\" srcset=\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-1-690x141.jpg 690w, https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-1-768x157.jpg 768w, https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-1.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><b>What makes your accessories special?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a previous dog mum, I know what its like to want that extra special unique something for your beloved fur baby. With this in mind, I wanted to ensure that all accessories within Paws with Opulence can be adapted in some way to suit the individual styles and personalities of both canine and human. This is where our bespoke service comes into play as it allows customers to completely customise or slightly adapt any product they wish. All of our luxury accessories are meticulously handmade by our British and Spanish craftsmen using only the finest materials, within our range customers can choose from Swarovski encrusted nubuck dog collars, crushed velvet boutique dog sofa\u2019s or 9ct gold personalised dog tags. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>How has the Prince\u2019s Trust helped?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When starting out I didn\u2019t know where to begin, I felt very lost knowing that I had this dream but no way in which to make it happen. My late uncle\u2019s wife mentioned that the Prince\u2019s Trust helps young individuals to explore their business ideas so I got in contact with them and joined their Enterprise programme. They were absolutely amazing and with the help of business mentors, key workshops with business professionals and a Dragons Den type launch panel they helped me to bring my business idea to life.<\/span><\/p>\n<p><b>Who inspires you?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Being a female entrepreneur myself I am inspired daily by successful businesswomen, nothing warms my heart more than seeing a powerful confident woman who has set out on her own to build something from nothing into a roaring success.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-33394\" src=\"\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-2-690x141.jpg\" alt=\"\" width=\"690\" height=\"141\" srcset=\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-2-690x141.jpg 690w, https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-2-768x157.jpg 768w, https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Paws-with-opulence-quote-2.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><b>Any special thoughts about pet welfare?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As we specialise in accessories for extra small to medium breeds we try to highlight the importance of pet welfare amongst all animals but in particular amongst dogs of a smaller breed. In an age where social media and celebrity influencers are making \u2018designer breeds\u2019 more desirable, it is so important to research all of the pros and con\u2019s about the breed of dog that you desire before purchase. A lot of smaller dog breeds have extensive health problems and can become very costly. As well as this it is extremely important to research where and who you are getting your dog from as more and more inhumane puppy farms are circulating in the UK and abroad.<\/span><\/p>\n<p><b>What are your future plans for the brand?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">My future plans are to expand and grow the business with the introduction of new products, further international recognition and maybe even a retail store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spoil your VIP (Very Important Pet) with a new collar or two from the fabulous <\/span><a href=\"https:\/\/www.petspyjamas.com\/collections\/paws-with-opulence\"><span style=\"font-weight: 400;\">Paws With Opulence<\/span><\/a><span style=\"font-weight: 400;\"> collection on PetsPyjamas now for an instant fashion pup-date!<\/span><\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<figure id=\"attachment_33353\" aria-describedby=\"caption-attachment-33353\" style=\"width: 270px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-33353\" src=\"\/wp-content\/uploads\/2018\/05\/PawsWithOpulence_2690-270x140.jpg\" alt=\"\" width=\"270\" height=\"140\" \/><figcaption id=\"caption-attachment-33353\" class=\"wp-caption-text\">Paws with Opulence &#8211; Light Pink Swarovski Dog Collar<\/figcaption><\/figure>\n<\/div>\n<div dir=\"auto\">\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder &amp; CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026 Simone Taylor &#8211; CEO of Paws with Opulence What gave you the idea to set up Paws with Opulence?<a href=\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\">Continue reading <span class=\"sr-only\">&#8220;Paws with Opulence&#8217;s Simone Taylor on launching her brand for pampered pets!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":33392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,757],"tags":[916,1009,1007,917,4,966,1011,1006,271,1005,987,1008,1010],"class_list":["post-33214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pet-lifestyle","tag-accessories","tag-boutique","tag-breeds","tag-collars","tag-dog","tag-luxury","tag-online","tag-paws-with-opulence","tag-pet","tag-pet-accessories","tag-petspyjamas","tag-pooch","tag-shop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Paws with Opulence&#039;s Simone Taylor on launching her brand for pampered pets!<\/title>\r\n<meta name=\"description\" content=\"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder &amp; CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Paws with Opulence&#039;s Simone Taylor on launching her brand for pampered pets!\" \/>\r\n<meta property=\"og:description\" content=\"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder &amp; CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PetsPyjamas\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-05-25T11:53:40+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-05-29T14:42:51+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.com\/uploads\/2018\/05\/05113846\/Pets-with-opulence.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\r\n\t<meta property=\"og:image:height\" content=\"300\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Alex\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\",\"url\":\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\",\"name\":\"Paws with Opulence's Simone Taylor on launching her brand for pampered pets!\",\"isPartOf\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg\",\"datePublished\":\"2018-05-25T11:53:40+00:00\",\"dateModified\":\"2018-05-29T14:42:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/07b7f399a94b9b7ce8dad96ce4a3cb8e\"},\"description\":\"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder & CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage\",\"url\":\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg\",\"contentUrl\":\"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg\",\"width\":1140,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#website\",\"url\":\"https:\/\/www.petspyjamas.com\/blog\/\",\"name\":\"PetsPyjamas\",\"description\":\"No.1 for dog-friendly travel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.petspyjamas.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/07b7f399a94b9b7ce8dad96ce4a3cb8e\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2b55fc1fa464dde78395357f30bc1768b29d7607c0b183412e65191fcb4e3225?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2b55fc1fa464dde78395357f30bc1768b29d7607c0b183412e65191fcb4e3225?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"sameAs\":[\"http:\/\/www.petspyjamas.com\"],\"url\":\"https:\/\/www.petspyjamas.com\/blog\/author\/alex\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paws with Opulence's Simone Taylor on launching her brand for pampered pets!","description":"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder & CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/","og_locale":"en_US","og_type":"article","og_title":"Paws with Opulence's Simone Taylor on launching her brand for pampered pets!","og_description":"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder & CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026","og_url":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/","og_site_name":"PetsPyjamas","article_published_time":"2018-05-25T11:53:40+00:00","article_modified_time":"2018-05-29T14:42:51+00:00","og_image":[{"width":1140,"height":300,"url":"https:\/\/pets-blog-prod.s3.eu-west-1.amazonaws.com\/uploads\/2018\/05\/05113846\/Pets-with-opulence.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_misc":{"Written by":"Alex","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/","url":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/","name":"Paws with Opulence's Simone Taylor on launching her brand for pampered pets!","isPartOf":{"@id":"https:\/\/www.petspyjamas.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage"},"image":{"@id":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg","datePublished":"2018-05-25T11:53:40+00:00","dateModified":"2018-05-29T14:42:51+00:00","author":{"@id":"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/07b7f399a94b9b7ce8dad96ce4a3cb8e"},"description":"PetsPyjamas Co-Founder and Creative Director, Denise Elphick recently interviewed Simone Taylor \u2013 the Founder & CEO of Paws With Opulence. Here we find out about Simone\u2019s incredible luxury dog accessory brand and how she got started\u2026","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.petspyjamas.com\/blog\/paws-with-opulences-simone-taylor-on-launching-her-brand-for-pampered-pets\/#primaryimage","url":"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg","contentUrl":"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg","width":1140,"height":300},{"@type":"WebSite","@id":"https:\/\/www.petspyjamas.com\/blog\/#website","url":"https:\/\/www.petspyjamas.com\/blog\/","name":"PetsPyjamas","description":"No.1 for dog-friendly travel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.petspyjamas.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/07b7f399a94b9b7ce8dad96ce4a3cb8e","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.petspyjamas.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2b55fc1fa464dde78395357f30bc1768b29d7607c0b183412e65191fcb4e3225?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b55fc1fa464dde78395357f30bc1768b29d7607c0b183412e65191fcb4e3225?s=96&d=mm&r=g","caption":"Alex"},"sameAs":["http:\/\/www.petspyjamas.com"],"url":"https:\/\/www.petspyjamas.com\/blog\/author\/alex\/"}]}},"jetpack_featured_media_url":"https:\/\/www.petspyjamas.com\/blog\/wp-content\/uploads\/2018\/05\/Pets-with-opulence.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/posts\/33214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/comments?post=33214"}],"version-history":[{"count":25,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/posts\/33214\/revisions"}],"predecessor-version":[{"id":33346,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/posts\/33214\/revisions\/33346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/media\/33392"}],"wp:attachment":[{"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/media?parent=33214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/categories?post=33214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.petspyjamas.com\/blog\/wp-json\/wp\/v2\/tags?post=33214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}