Conwy, a World Heritage Site, is without doubt world famous for its historical and architectural heritage, yet at the heart of the town lies a hub of bustling activity. Alongside its ancient festivals and fairs, musical recitals, galleries and historical attractions, there is an array of specialist shops, restaurants and hotels. Built for King Edward I between 1283 and 1287, Master James of St George's design, Conwy Castle remains one of the most outstanding achievements of medieval military architecture. The distinctive, elongated shape, with its two barbicans, eight massive towers and a great bow-shaped hall was perhaps determined by the narrow rocky outcrop on which the castle stands. The town is proud of its historic traditions and celebrates its past by retaining many of these in its annual festivals, events and fairs, including the Honey fair, Seed fair and Gwledd Conwy Feast in October, along with other musical events throughout the year. Conwy is the perfect base for exploring the dramatic Snowdonia National Park, walking unspoilt sandy beaches, or taking in the wonderful scenery on your doorstep. Also within reach are the Llechwedd Slate Caverns, which has the longest zip wire in Europe, and Surf Snowdonia is just six miles away.