Meet The Makers: Percy & Co, and Their Beautiful Bow Ties

Meet the makers behind the fabulous bow-ties we all love, Percy & Co. 

Percy & Co. was founded in early 2017 and takes its name from the founder’s small black pug called Percy! The brand was established out of the desire to create beautiful, premium quality dog collars, fun bow-ties and stylish pet beds.

Founder and owner Emily Hunt, first noticed a gap in the market for fun and stylish dog bow ties when she was looking for one for Percy to wear to her wedding.  Being unable to find one in the design that Emily was after, Percy & Co was created.


The typical Percy & Co dog customer is a fun yet chic pooch with a zest for life and one who enjoys every moment. We have a host of Brand Ambassadors who encapsulate the mantra of Percy & Co. living and breathing the brand. As head brand Ambassador and the face of the brand; Percy Pug is behind all of our new designs!

We test everything rigorously on him in the park, on the beach and check that they still pass his high standards. We have tried to create a wide range of product designs that will suit every occasion. We have the Beaufort for that Country Tweed look, the Putney for the nautical pooch, Constantine Velvet for the city slicker and The Soho for the jazzy dog! We have found that most dogs (like humans) have various personalities depending on their mood and the situation that they are in. We have tried to create something for everyone.

We are finding that we are becoming increasingly popular for dogs who are taking part in weddings. Whilst we feel that we are practical enough to wear every day- some of our designs are perfect for occasions where you need that extra special outfit! Our Hampstead and Mayfair designs have been particular popular for this.

Getting Percy & Co. from concept to reality was definitely the hardest part. We had ideas about what we wanted from our brand values and to make these a viable business took a lot of hard work! It was all worth it though and we are going from strength to strength and soon bringing out some exciting new ranges including a pet carrier and cosy beds… watch this space!

We are big believers in the brand as a whole and work tirelessly to maintain our fantastic reputation for quality products and helpful customer service. It is also essential that the whole brand encompasses our vision which is why all of our collars, bow ties and leads come in a beautiful box and have the most gorgeous packaging.


We feel that the whole experience is important when purchasing a product and we endeavour to make the process as smooth and effortless as possible. This is one of the reasons why we love working with PetsPyjamas. They share our passion for fabulous customer service and quality products. It is this trust that you are buying from a reputable brand that gains you a loyal customer base who will purchase items again and again.

Shop the Percy & Co Range





  • You may also like
  • Most popular articles

The Pet Inspectors Join the Club at 10 Castle Street

The Pet Inspectors have been off on their travels again – this time to super dog-friendly Dorset hotel – 10 Castle Street. On Saturday morning Heidi and saw our lovely personalised travel beds from Petsweekend, food and toys packed up by the door ready for another lovely dog-friendly escape. This time it was to the […]

A Family for Amelie

Sam Robinson of ‘The Cross’ boutique talks about life with her gorgeous Staffie-cross rescue dog, Amelie