The PetsPyjamas Coat Collection: Behind-the-scenes

Following the success of last year’s cool and gritty Pawditch collection of coats, collars and leads we’ve designed a fabulous new autumn/winter range of pet coats, emulating the same practical flair but in a larger collection of striking designs and colours.


Our new coat range has largely been inspired by customer feedback and the needs of different breeds of dogs. Although reception of last year’s collection was phenomenal, there were some features that needed updating. Such as elasticated leg straps – especially suitable for longer body shapes – as well as reflective strips and bespoke shapes for Lurchers and larger breeds.


And to really outdo ourselves, we’ve added free personalisation to the mix too! Most of our coats can now be embroidered with your dog’s name for no additional charge.


For the production of our coats, we teamed up with the Heba Women’s Project this time. This unique training and enterprise programme in East London provides women from diverse cultural backgrounds the opportunity to learn new skills. And we’re absolutely thrilled with how our coats have turned out!

Now to capture them in all their glory…

As tradition would have it, our dog coat photoshoot took place on a blisteringly hot day in August but that didn’t stop our doggie models from shining in front of the camera.

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Our photographer for this shoot was the wonderful Rachel Oates. Those of you who use social media regularly may know of or even follow her Corgi Winny on Instagram @winnythecorgi. And even if you aren’t familiar, it’s clear to see that Winny’s Instagram feed is absolutely gorgeous so we knew our office dogs were in safe hands!

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The day as ever was lots of fun. Squeaky toys, delicious treats and our model’s humans were out in force to get the best poses.

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Veteran models Heidi, Lulu, Piper and Bonnie were ever the professionals, posing pawfectly with every click of the camera.

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But that didn’t faze rookie model, Bowie the French Bulldog from bringing his A game. He even had photographer Rachel asking, “Are you sure you’ve never done this before?”

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We can’t wait for you all to get your paws on our new collection and hope your furry friends enjoy wearing our new coats as much as we enjoyed making them!

Shop our new Coat Collection