London Fashion Week: AW16 Trends

As London Fashion Week kicks off, we take a look at the trends that are going to be hot, hot, hot for autumn/winter 2016…

  1. New Americana

The only palette your pet should be seen in this season is red, white and blue! Go for full-on Americana in all three colours or have a monochromatic moment and rock just one of the patriotic hues.


Shop the New Americana trend

  1. Neon Wave

The future’s bright. The future’s neon! Fluorescent shades are officially haute and the perfect colour refresh for a drab winter wardrobe. From acid bright leads to luminous collars, ensure your pet continues to glow in the fashion stakes.


Shop the Neon Wave trend

  1. Space Cadet

This is one trend fashion-following pets will love to the moon and back. Flashy but not trashy metallics and spacesuit whites have sped faster than the speed of light onto our style radar. Take a small step with sparkling collar or a giant leap with an out-of-this-world pet bed.


Shop the Space Cadet trend

  1. Stripe It Right

Stripes have been a fashion staple since the beginning and their reign continues to hold strong. Mix and match your pet’s wardrobe with widths, colours and directions to create cool new combos. This is one trend every fashion savvy pet can pull off!


Shop the Stripe It Right trend

  1. Leather Up

Fashion designers are going hell for leather this season. Stick to classic black collars for a tough and grungy look or switch it up with colourful leather paired with patterns. There’s no better time to leather up than the period between winter and spring!


Shop the Leather Up trend

  1. Born To Be Wild

The fiercest of trends has been unleashed on the catwalk again. Let your pet tap into their wild side with animal print pieces, from zebra print harnesses to leopard print beds. Like neutral colours, these prints can be worn with anything and add a great edge to your furry friend’s look.


Shop the Born To Be Wild trend