Percy and Emily Hunt, Founder of Percy & Co.

Pug Percy tells us about life with owner Emily Hunt, founder of bespoke pet accessory brand Percy & Co

percy & co - emily and percy

How did you choose Emily as your owner?

She turned up with a pocket full of treats and a car full of toys so I just knew that we would get on!

What does a typical day look like for you?

After my morning yoga (a few stretches – particularly a fan of the downward dog) I am usually shimmied off to Richmond Park as Emily decides that I need the exercise! Quick lap around there and quick bark at some squirrels then it’s back for breakfast – my favourite time of the day!

Following food (mediocre portion size!) I have the important task in deciding which Percy & Co. Bow Tie to wear that day. Personal favourite at the moment is The Putney, but I like to mix it up!

Once dressed, time to head off to work. It’s not too bad – I tend to snooze for most of the morning only waking up to bark at the delivery man.

Lunch time and it’s time to bring out the puppy dog eyes to try to scavenge some sandwiches!

Then it’s home for another walk, foodies and snuggles!


How important is fashion to you?

This goes without saying – as the founder, director, chairman, secretary, model and head sales Pug for Percy & Co. – fashion is of the utmost importance. It is imperative to be dapper at all times and it breaks my heart when I see fellow dogs in plain and boring collars. It is my dream for dogs everywhere to one day be as trendy as myself.

Whose style do you most admire? Can be human or animal!

I would like to rephrase this question to who would I most like to style. My answer to this is Gromit from Wallace and Gromit. He is a very intelligent pooch – designing spaceships and other clever designs however, his fashion sense is poor and he often goes around naked which is just rather uncouth!


If Emily was a dog which breed would she be?

She struggled with this one a little but decided to do an online quiz and it turns out she would be a Poodle! One with a bobble at the end of its tail!

Do you have a favourite human?

Emily is my favourite human! She is my PA and does everything for me!

Are you a city pooch or a country-loving hound?

I am a little bit of both – I like the fast cosmopolitan lifestyle of a city and love to wear my smart Mayfair Bow Tie for work. However, I also love to escape the big smoke at the weekends and get some country air! Running around a field and getting muddy paws in my country checked Siddington Bow Tie is a favourite activity. I am also quite a seaside Pug and love nothing more than paddle boarding and chasing seagulls on the beach.


Where are your favourite places to walk?

I don’t walk darling – I strut!

Do you go on holiday with Emily? If so, where?

We love to go to Anglesey in North Wales – the beaches are perfect for getting sand in between your paws! I also love Thurlestone in Devon and have actually just got back from staying in The Thurlestone Hotel. What a lovely place, they gave me a special doggie bag and treated me like one of the Queen’s Corgis!


Follow Percy on Instagram @percyandco to keep track of his daily adventures